In today’s changing healthcare environment there is an overwhelming need to demonstrate the value reation that enterprise risk management can bring to healthcare. For risk managers, it is no longer just about reacting to identified adverse clinical events but rather focusing on those competencies needed to play a significant role in proactively decreasing risk and being part of the healthcare decision making process. Patient safety can and should be a significant focus of these efforts not only for the benefit of the patients and their families but also for the financial difference it can make to the organization. Being prepared to demonstrate through appropriate metrics and analysis how patient safety initiatives can create value and provide a significant return on investment for the organization can enhance the importance and role of today’s risk manager. This program is designed to provide the risk manager with concepts and ideas on how they can promote patient safety with the appropriate metrics and analysis to demonstrate its value to healthcare and show that patient safety does make “cents.”